Meet Ian Sherbin
Hello, I'm Ian Sherbin, the Founder of Elder Family Coaching. For almost a decade, I cared for my aging parents and a declining sister, experiencing firsthand the challenges of navigating the insurance, medical, and legal systems. I witnessed the significant financial costs associated with aging and recognized the vital importance of having the appropriate legal documents in place. These experiences highlighted the need for comprehensive support and guidance for families.
Raised in Farmington Hills near Detroit, I earned a Computer Engineering degree from the University of Michigan. My career path led me to San Francisco, where I thrived in technology leadership and coaching roles at Google, Fitbit, and various startups. Merging my professional expertise with personal caregiving, I created Elder Family Coaching to provide families with solutions and compassion.
At Elder Family Coaching, we provide families with education, planning, and coaching to navigate their unique situations. Whether you seek guidance on housing, healthcare, finances, legal matters, or quality of life, our comprehensive coaching ensures results for you and your loved ones.
Please join me and the Elder Family Coaching community to best serve your aging loved ones. I am eager to meet you and assist you on your journey.
Warm regards,
Ian Sherbin, Founder and Coach
Our Approach
Comprehensive Guidance: Having walked the path of caregiving, we recognize the intricate web of decisions families must navigate. From medical care and housing choices to financial planning, legal documents, and family communication, our consultative coaching services offer comprehensive guidance in every aspect.
High-Quality Providers: We will guide your family to high-quality service providers to ensure your loved ones receive the best possible care and support. We will give you the right questions to ask each type of provider and ways to track progress.
Empathy and Understanding: Elder Family Coaching is more than a service; it's a commitment to empathy and understanding. We bring a compassionate perspective to every family we work with, recognizing the emotional journey intertwined with practical decisions.
